We help companies acquire and retain customers through design and adoption of automated marketing processes and message oriented architectures.
Ok... that sounds nice, but what does it mean? Well, let's start with creating a more efficient business process...wouldn't it be nice to follow a proven design when you're working to improve sales and marketing process, lead nurturing and other common activities?
We design and create Blueprints for Automated Marketing™
. As simple as it sounds, it really is nice to have a blueprint in front of you when you build a marketing process that is automated and integrated with the rest of your business. You know the technology is available: CRM, SFA, CTI, behavioral analytics, email marketing systems, web site forms, business process management, etc., but how do you put these pieces together and what are the business rules that govern how and when to talk to a customer? Your IT staff is willing to build it - they simply need someone to give them the business reasons and business logic. This is why we created Blueprints for Automated Marketing. It shortens the implementation cycle and makes your life much easier.
Ok, that makes sense - so what do we mean when we say we help companies adopt automated marketing processes?
It's a mouthful, but the idea is pretty simple. Let's take the idea of lead generation from a web form...
Adoption of Marketing Automation
The customer fills out a web form, the information from the form is automatically inserted into your CRM application (we recommend Salesforce.com
), an email is automatically sent to the customer and a series of email, print or phone messages follow-on to that same customer over the next six months according to pre-defined business rules - all managed by your CRM application. This is one example of how we help companies adopt automated marketing processes. In reality, it's a focused effort to improve timely responses to customers, professional follow-through and create more trusted and valued relationships.
So how do we do it? That's up to you. We can design something specific to your unique needs, or you can rely on our broad experience, use one of our existing designs hire us to build out a complete solution using Salesforce.com, ExactTarget and other hosted solutions