Messaging Audits prevent embarassment with customers

I.R. Gilyeat & Company

An advisory firm that creates growth through automated marketing.

Messaging Audits

Sometimes companies are so large or communication processes so complex that it is hard to know who is talking to the customer, how often and through what means. These are just two examples of when a messaging audit can be very beneficial.

The purpose of the audit is to identify all messaging systems, processes and routines that send messages to the customer; and to create a picture of what the customer experiences from your company. This is a customer centric audit - it is created from the perspective of the customer.

It sound's simple but think about it - how many of the systems noted below do you have in your company - and how many of these reach out and send messages to your customers:

Email servers
Email marketing service bureaus
Advertising agencies
Telemarketing vendors
Collection agencies or departments
CRM systems
Marketing automation systems
Ecommerce systems
Mobile phone apps
Etc.

Seeing and knowing how you talk to customers is important and it's an important step in creating effective customer demand through automated messaging processes and systems.

If you can't see what your customers see - call now - we can help: 602-692-3818