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The B-to-B Landgrab for the Marketing Cloud | Advertising Age

Nice overview of the "big boys" in the game of aggregating marketing technologies.  One of the basic questions this raises is, "are you most comfortable building your customer engagement model from the back forward (e.g. SAP, Oracle) or from the front to the back (e.g Salesforce).  I can tell both are must have capabilities when you're trying to personalize communication to customers and the communications involve real-time visibility into inventory back through your supply chain.

Constant Contact Shifts Focus To Increasing ARPU As Customer Base Growth Continues To Decelerate |Trefis

If they do raise the entry price from $49 to $79 per month, don't expect acquisition costs to decrease; and this will continue to slow their customer acquisition rate.  Whether or not top line revenue continues to grow then becomes of question of expanding ARPU of existing customers to make up the difference.  Dropping from 19% to 12% to 9% customer growth over the last three years is significant and it may flat line to no growth by making a sudden increase in price.

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