The advantages of Two-Way SMS
When brands engage via two-way texting customers are connected in 1-to-1 conversations with your company.
Is conversational two-way texting better than mass texting?
If text messaging is so impersonal, why do so many companies embrace it?
Avis has a clue and does it the right way.
Are retail fashion marketers the most desperate marketers on the planet?
Retail fashion marketers go overboard with text and email messages.
Normalization of response rates and why it matters.
Response rates normalize as you increase volumes. Don’t be misled by early pockets of success.
Impersonal transactional text messaging. Is that the best we can do?
Retailers know how to say “thanks for the purchase”, but then what?
Text messaging results speak for themselves…
Small scale mass texting works
When is it too late to send that text?
Wait! Don’t go! Let’s talk about integrating biology, physical and digital systems.
Everything you need for the perfect shave - and it’s only three ($) bucks.
Your newest SMS message at 7:00am may be cutting it too close…
When marketing automation goes wrong… it can go very, very wrong.
KFC logo
Corn, ethanol & truck driving!
Text message string notifying of ethanol racks being closed and when they re-open.
The “Con” or is it real?
SMS prospecting
Magnetic, optical and acoustic neural access…MOANA
Wireless magnetic optical and acoustic neural access. Fly brain communication.
Perfect Recall - There’s an App for that!
Perfect Recall - There’s an App for that!
A few things I learned today about text messaging by stock trading platforms.
Trading Platforms need more SMS…
Passive investors that acquire a position of 5% or more of shares outstanding, become obligated to file a 13G report.
Text messaging can move markets.
Text messaging is an interesting technology – and it has the ability to disrupt or change industries.
Inside Sales Professionals Need Integrated SMS
Replacing in-person field sales people is not only possible but can be highly advantageous.
Ask the customer if they’re satisfied before you ask them to post a review.
Two points came to mind when I received the “leave us a review” text
